What are the common mistakes made by brand owners in the selection of suppliers and interaction with them for contract bottling? Learn to be effective and reduce the risks in collaboration
1. Choosing the cheapest
Nothing is more expensive than a cheaper price. Any cost is affected by certain factors and good quality isn’t cheap. In order to maintain the required standard of quality, a business is required to purchase good raw materials, have advanced equipment, be staffed with good professionals and those who are able to monitor control. Low cost can easily grow into extra costs if there is something that you do not like in the product.
2. Setting unrealistic deadlines
Realisation of the project is a process consisting of many consecutive stages, each of which has its own nuances and risks. The project’s progress may be hindered because of required developments at the stage of creating a new beverage recipe, during certification, or if the production is in another country – due to the complex logistics and movement of the final product.
3. Deciding to organise suppliers yourself
Gathering several participants to work on the same project in many cases leads to failures, communication errors, irritating miscalculations and additional costs. Effective management, especially of the participation of foreign partners, requires a very high level of competence. In many cases, it is easier to work with one manufacturer that carries out the entire project cycle.
4. Overlooking simple communication
Communication with representatives of another country and culture, and other legal norms, and with native speakers of another language, can be more troublesome than it first appears. In a number of cases, we cannot manage without qualified intermediaries.
5. Not paying enough attention to security
Your manufacturer must have all the resources to ensure the safety of contract bottling. Products should be patented without problems, issued all the necessary certificates, and confidential details of the partnership must remain a closed matter of the two organizations, and therefore not fall into the hands of competitors.
