Competition on the alcoholic market requires brands to revise their strategies. More attention is focussed on the quality of products. This is closely monitored by distributors, producers and retailers, and owners of private labels. Contract bottling makes more opportunities available in terms of raising one’s image.
Today, the fight for the consumer is actively fought in the field of quality. An indicator of this is the improvement of ‘private-label’ products. If earlier the advantage of such products was the price, today the gap between the trademarks of retailers and other brands is reduced.
It has become important for the consumer from what components can drinks be made, and whether each purchased bottle of private label corresponds to a single quality standard. Such requests are being put to chain firms all the more often. What will help contract bottling, alcohol market participants seeking to strengthen their image?
1. Production of high-quality alcohol
Using experience, technology and a resource base of specialised industries, a brand owner can radically change the concept of their own drinks. Having given the drinks a new quality standard, one can release drinks that compete with market leaders, and even become superior to them.
2. Production of fashionable/trendy alcohol
In order to be the first to release a fashionable drink, one needs to use production that is already established for the goods within necessary parameters. Contract bottling is for brands who strive to attract the attention of customers through staying up-to-date.
3. Following natural tendencies
It’s difficult to transfer one’s production to a place which is associated with a consumer’s idea of an ideal ecology, but contract bottling affords one the opportunity to produce natural beverages in the most clean and interesting parts of the world for the customer, whilst making this clear on the packaging.
4. The quantity is as important as the quality
Brand image consists of many components, one of the most important being delivery. Cooperation with contract producers offering services ‘under key’ allows brands to deliver beverages to the retail outlets in a timely fashion regardless of the size of the delivery.
5. All attention on marketing
The shift of attention from production processes to marketing will help the brand owner to competently and consistently build relationships with customers, process feedback, conduct a loyalty program, advertising and PR strategy.
